My main interest in web design is clarity of information and presentation. I put a lot of development time into editorial adjustment, seeding keywords All my websites are hand coded (I don’t use Dreamweaver or a similar web page editor). I write in PHP to output XHTML and a pure CSS layout.
I see my job as helping you convey a message to an audience in the simplest and most effective manner at a reasonable cost. I’m not going to hard sell or use marketing jargon. I’m going to persuade you out of over-designing your own website, that it doesn’t need to have an astonishing aesthetic to be very successful, that print is far from dead and that there are a several straightforward strategies that mean you can manage your site yourself, with only ordinary IT skills.