Graphic design concerns aesthetic appeal. I want to help you attract and engage users by choice of typography, images, colour, and layout technique. I focus on empathising with a potential user while creating great-looking designs that maximizes usability. Aesthetics must serve a purpose: in graphic design we’re not expressing ourselves or creating art for art’s sake, we’re considering the information architecture — the structure and relationship — of your entire message, to ensure users get a need met by continuing to engage with your project. I’ll leverage my graphic design skills to create a Web page layout, or print artwork, that engages the entire users experience; a beautiful design that they find meaningful, usable, and pleasurable in their own right.