This is the process of evaluating the whole content of a website — it’s text, images, and structure — in terms of the site’s objectives. This may mean simply proofreading, but can mean rewriting for both a human user and for search engine optimisation (SEO). The choice of images will be looked at not only for consistency of quality, but also for the story they tell about the site. We will look at the way users are navigated around the site ad how we can help them fulfil the goal that bought them there in terms of what the site has to offer.
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